Customer Service or Customer No Service

Is customer service rare in today's capitalistic society? According to a survey in USA Today, Customer Service is the #1 reason people choose to stay with a company long-term. Customer service is a series of activities designed to enhance the level of customer satisfaction. That is, the feeling that a product or service has met the customer expectation.

Here's a survey:

Although customer service is not the only determinant whether or not the customer will be happy. There are also considerations on price and product quality and the convenience. However, all things being equal, this is usually the one factor that will tip the scales.