I have cousins and cousins-in-law in the car business, but I do not know if they are successful. I think some of them are, but some just can't cut it. Some of them are in Toyota Motors and some are in Honda Motors, both good quality cars with good track records. What made the difference between success and failure?

I wonder if the more successful ones had better tactics. Or they made use of outside help for their Automotive Marketing. I would think that would make a big difference, of course.

Now who of them would I pick if I were to purchase a new car? I guess in the end, it's the one who can better present their wares to me, give me better terms, outline better the advantages of the vehicle that they are selling. Even small things like better car mats, tinting, radios and alarms would tip the scales just a little bit.

One things for sure in marketing to me. Cold calling or texting me with offers won't really help if I don't need or want it. These tactics would just annoy me, since I could be in the middle of something important and your call or text just distracted or disturbed me.


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